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About Marchesi Antinori Prunotto

Located in the rolling hills of Alba, Piemonte, the Prunotto estate epitomizes the timeless beauty and effortless elegance of the Langhe.... Founded in 1904, Prunotto began as a wine cooperative formed in Serralunga and presided over by Alfredo Prunotto. But as optimistic as the young Alfredo felt, the economic punch of WWI hit the coop’s farmers hard, and it disbanded. Alfredo, however, was there to pick up the pieces, taking control of the négociant Barolo house and shepherding it into financial success through marketing the wine to foreign buyers. Beppe Colla assumed control of the estate in 1956 and expanded Prunotto’s success with a savvy strategy of researching the finest vineyard sites, purchasing the best grapes, and experimenting with cru bottlings. The Antinori family started distributing Prunotto’s wine in 1989 and assumed control of the estate in 1994. In a project spearheaded by Albiera Antinori, Prunotto recreated itself with an eye to wines defined by very specific terroir. Albiera began researching and purchasing specific vineyards, eventually amassing 161 acres that spread across the Langhe and Mongerrato, with holdings in the legendary Barolo vineyards of Vigna Colonnello, Bussia, Bric Turot, as well as Barbera’s Pian Romualdo, Barbaresco’s Secondine, and many more. Under Albiera’s careful stewardship, Prunotto has not merely regained its former glory — it has surpassed it, cementing this venerable winemaker as one of the very best that Piemonte has to offer.